Corail Branding

I was contacted by 2 French entrepreneurs after they saw my work online for branding of their cool start up Corail (coral in French). Corail makes sneakers with marine waste like plastic bottles collected by their fishermen crew in Marseille.

The logotype needs to be modern, elegant, ideally has a touch of ocean, and to be able to incorporated in the shoe design.

Design exploration

I played with typography and ocean elements such as fish and corals.

Some are more subtle and some have more recognizable elements. I’ve also considered secondary logos, colourways for each option.

Vibrant colour ways and the coral symbol are incorporate in the shoe design

Design Mickey Chan
Photography Credit Corail Lab

2019 / Personal