Diversify Your Feed
Women are under represented, and social media ‘bubbles’ are part of the problem.
We came up of the idea of an algorithm powered tweeter plugin that analyses your Twitter following list, show you the percentages of female vs male based on who you follow, and makes suggestions for a more gender-balanced feed. Built in a week and went live with the logo I designed.
Launched live at the Women of Silicon Roundabout conference, an event dedicated to amplifying female voices in tech, the initiative exploded - 17,000 from 45 countries visited the website and over 1,800 people shared their results in 3 days, including major players like Cindy Gallop.
Check the live demo on the right:
Creative Max MacLean & Mickey Chan
Creative Director Adam Springfeldt
Branding Mickey Chan
Graphic Design Mickey Chan
Developer Deloitte Digital
2019 / Acne + Deloitte Digital