Offbeat Summer

Dr. Marten’s asked us for a digital first global campaign to drive awareness of their Summer collection, that puts products front, centre and drives wearers new and existing to reassess DM’s as their summer choice.

We created “Offbeat summer” - A campaign embodies free-spirited, rebellious self expression. It’s about confidently owning your style and your summer.  

To capture that free-spirited rebelliousness that lives within all our wearers, we will show a kaleidoscope of DM’s wearers in unexpected scenarios and locations enjoying summer their way.