Led creative for a series of DM's TikToks: "My DM's Confession" and "How Docs are Made". Shot on iPhone with their social team—imperfect, humorous, no influencers (rare for DM's). Just social-native themes and style that audiences love.
Some favourites here (views don't lie!):
@drmartens Watch for a plot twist. Do you have a favourite pair of Docs? #DMsConfession #DrMartens #DrMartens1460 #DrMartensCollection #Confessions ♬ Experimental Quirky Comedic Pizzicato(945126) - Kenji Ueda
@drmartens Rebellion 🤝 Dr. Martens. What have you got up to in your Docs? #DMsConfession #DrMartens #DrMartens1460 #Confessions ♬ Funk it up - Official Sound Studio
@drmartens Docs are there for every part of the journey. What have your Docs been there for? #DrMartens #DMsConfessions #DrMartens1461 ♬ GASLIGHT - INJI
Creative Mickey Chan & Kita Whitmore
Filmming Alice Backham
2022 / ACNE
