Get Blown Away
The brief was to get as many as hairdressers/ salons in Ireland to sign up for a fundraising campaign, donating the cost of their blow-dries to ISPCC Childline. To promote the campaign to the public, encourage participation and donation, we figured that something light-hearted and eye-catching might work better.
Our campaign raised €80,000 in 3 days by blowing people away. Literally.
Result:
More than 600 salons recruited
€80000 raised in 3 days
Concept Mickey Chan & Robert Cummins
Art Direction Mickey Chan
Branding Mickey Chan
Graphic Design Mickey Chan
Copywriter Robert Cummins
Photographer Barry McCall
Post Production The Element
2016 / Ogilvy Dublin
