Get Your MACE Face On
In the convenience store category where every brand is constantly vying for the attention of the consumer, our challenge was to make MACE distinctive, and move away from their image of "traditional" "rural "and "old".
We created something completely out of people’s imagination -Getting your MACE Face on means getting happy. It transports you into another world of all crazy colours, vibrancy and fun.
It got Irish people talking about a convenience store on the internet for the first time…
The brief also asked us to consider an agile production style so that we could keep future production costs low where possible, allowing us to create dynamic, reactive content when required, as well tactical promotional advertisements.
With some imagination and the help of green-screen, the used-to-be boring promotions now features walking sausages in a Paddy's day parade, Irish dancing snakes wearing wigs, singing Easter heads for an Easter promotion…
Creative Mickey Chan & James Gaffey
Graphic Design Mickey Chan
Creative Director Mike Mesbur
Production / Animation Piranha Bar
2016-2017 / Ogilvy Dublin
