Mickey Shu-Ting Chan

Spotify : Find Your Feels

 

Ee created a social first campaign for Spotify to connect with the Gen Z audience. We give the platform to a range of Gen Zs to tell their coming-of- ages stories through revealing the songs that have played a key part in their lives.

Diversity, inclusion and authenticity was at heart of the casting process, overall there were 246 assets created, including digital banners, influencer assets on Instagram and TikTok, and curated playlists on Spotify by each influencers. Resulting in an estimated 91k incremental monthly active listeners and increased brand love by +38% within 18-24 year olds.

⭐Pitch won⭐ end of July 2021 and the campaign went live in early September 2021.

 
 

Creatives James Ranson, Katherine Middlemas, Mickey Chan, Gotham Pillai, Zahra Bashir CD Kate Murphy
Design
Martha Omasoro, Kavanagh Reeves
Production
Pavilion Works
Director
Louis Bryant

2021 / ACNE

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