One Place, Countless Discoveries

A playful, year-round campaign that lasted 8 years—made with only stock images.

Stephen’s Green Shopping Centre, a historic Dublin landmark, needed a fresh, year-round look on a tight budget.

As a junior creative, I led both art direction and design—ditching cliché holiday imagery for a chic, magical collage using only stock photos, seamlessly blending in the centre’s architecture. The result? A playful yet timeless campaign, just like the centre itself.

Created in 2016, it was such a hit that they’ve kept the visual identity ever since—8 years and counting! My legacy from my Irish days.

Creative Mickey Chan & Robert Cummins
Art Direction Mickey Chan
Graphic Design Mickey Chan
Copywriting Robert Cummins
Creative Director Mike Mesbur

2016-2017 / Ogilvy Dublin