One Place, Countless Discoveries

A playful all-year-around campaign with only stock images.

Our lovely client Stephen’s Green Shopping Centre is a historical place in Dublin. They asked us for a brand new look & feel, a theme that can be carried through the whole year across all seasonal ads, however, they had very limited budget.

We avoid all the cliche imagery and colour theme of holidays, creating a collage style using only stock images. The architectural features of the shopping centre has also been cleverly placed in the imagery. The whole campaign is chic and magical, playful and eye-catching, a mixture of modern and classic like shopping centre itself.

This was created during my time in 2016, it was a success and loved by the clients that they’ve been using the same branding and style ever since.

Creative Mickey Chan & Robert Cummins
Art Direction Mickey Chan
Graphic Design Mickey Chan
Copywriting Robert Cummins
Creative Director Mike Mesbur

2016-2017 / Ogilvy Dublin